For years, fans have asked broadcasters to invest in the UEFA Women’s Champions League and over the last few years, they have done so. However, it was never for the entire competition and broadcasters, networks, etc. only seemed to capitalise on the competition when it reached the knock-out stages.
That all changes starting with the upcoming UWCL season thanks to DAZN Group and Youtube. The streaming giant, which has been gaining ground globally, announced this morning that they had won the rights to stream the UWCL for the next four seasons.
According to their press release, DAZN Group has partnered up with Youtube to bring all the games live and free for viewers around the world. For the first two seasons, 2021 to 2023, fans will be able to watch live and on demand, all 61 matches in the UWCL from the group stage onwards on DAZN and free on DAZN’s Youtube channel. For the following season, 2023 to 2024, all 61 matches will be live on DAZN while 19 matches will be made available for free on the streaming platform’s Youtube channel.
DAZN is currently available all over the world and thus, will be the exclusive broadcaster to subscribers and fans globally (except for nations in the MENA, and China and its territories).
The deal will also include DAZN’s campaign for the UWCL titled “We ALL Rise With More Eyes”. The campaign includes a short film that looks to outline DAZN’s intent with the competition as well as exclusive content to increase the reach women’s football has globally.
DAZN subscriptions are currently available for anyone in the US for $19.99 monthly or $99.99 a year, commercial free (subscriptions vary for each country). Youtube is free and available all over the world.
Are any of you DAZN subscribers? If so, how do you feel about this deal? If you aren’t a DAZN subscriber, will you be willing to sign up to be able to watch the UWCL?